Brand Partnerships

Sports marketing plays a pivotal role in contemporary marketing strategies. Sponsorship has evolved into a strategic differentiator for brands, offering competitive advantages such as heightened visibility, enriched consumer experiences rooted in fans' passions, and long-lasting customer relationships that lead to increased revenue and profitability over the long term.

The AFC, along with its 47 member associations, develops, stages, and hosts premier football tournaments in Asia, both national and club categories. As the dedicated commercial agency for AFC, AFG evolves the way Asian football engages with its regional fan base, emphasizing a unique local approach. AFG embraces cultural diversity of Asia and customizes sponsorship to assist striving brands stand out amidst the cloud of competing brands.

The enthusiasm for football is at an all-time high, and this enthusiasm is consistently expanding due to the emergence of a new generation of fans. These fans share passion for the sport and unwavering devotion to their teams, nations, and community. 

Through association with AFC competitions, brands attain unparalleled visibility during prime-time across free-to-air telecasts and exclusive access to broadcast-quality content for use on social media and other platforms.

We understand the challenges inherent in sports sponsorship. Our inventive solution prioritizes adaptable and customized packaging of assets, precise target market, and an authentic, comprehensive partnership approach.